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Sean Rad’s( founder)
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Tinder co- founder Sean Rad’s $2 billion lawsuit against the dating app’s parent company is one step closer to trial.History
The Tinder dating app was launched on September 12th, 2012 first on iOS and then later Android. It was founded by Sean Rad, Jonathan Badeen, Justin Mateen, Joe Munoz, Dinesh Moorjani, and Whitney Wolfe (who later left and started Bumble). Tinder uses location in part to match members and they popularized swiping which allows users on profile photos to swipe right to like someone and to swipe left to dislike someone. If both users swipe right on each others photo it is considered a match and then you can message each other. Tinder user accounts can be linked to a person’s mobile phone number, and/or Facebook, Instagram, and Spotify accounts. Users can also write a short bio of themselves for their profile.
Tinder quickly caught on with college students and by 2014 users were swiping 1 billion times a day with the app. In November of 2014 Tinder introduced a subscription service which offers additional features and enhancements while keeping the core of the app free. In 2017 Tinder released a web version of their service.
It is not clear when IAC first invested in Tinder but by 2014 they were a majority stake holder and Tinder’s financial information was included with IAC quarterly reports. In 2017 Tinder was merged into Match Group (which is majority owned by IAC). At that time Tinder was valued at $3 billion. In 2018 they had 3.8 million subscribers (Q2) and are expected to generate over $800 million in revenue for the year. Since then according to a independant valuation in 2019, Tinder is now valued at $10 billion.
ADVANTAGE
AND
DISADVANTAGE
ADVANTAGE
On the pro side, registration is quick and the customised matches arrive fast—it’s got good tech support. Tinder saves time over traditional dating, and even over other dating apps (eHarmony, Match, OKCupid). It’s user-friendly and anonymous, and you won’t get unwanted emails. It’s easy to get a date on Tinder, and any initial rejection is anonymous; if someone “swipes left” on you, you won’t know.
But there’s some ageism in the pricing. If you’re under 30, the basic plan costs $10 a month—if you’re over 30, it’s $20. Like much of Western culture, Tinder is youth-obsessed: 40% of users rate age as one of the two most important points in a potential partner.
If you’re gay or lesbian, Tinder also caters for you to allow you to search for other people looking for same-sex connections. That’s a pro for LGBT people.
But there’s some ageism in the pricing. If you’re under 30, the basic plan costs $10 a month—if you’re over 30, it’s $20. Like much of Western culture, Tinder is youth-obsessed: 40% of users rate age as one of the two most important points in a potential partner.
If you’re gay or lesbian, Tinder also caters for you to allow you to search for other people looking for same-sex connections. That’s a pro for LGBT people.
DISADVANTAGE
Once you start dating online, you put your image and basic information on the Internet forever, which raises some privacy concerns. Also you have to have a Facebook account to use Tinder, which carries its own set of privacy issues. Tinder has been hacked more than once. In 2012 a security flaw exposed users’ exact locations for 165 days. In 2015, hackers got thousands of unwitting men to flirt with each other through the app. And in 2017, hackers acquired 40,000 Tinder selfies and used them to make a facial dataset for AI experiments. Sound a little creepy?
Another con of Tinder is that it can encourage compulsive use. Average users spend 35 minutes a day on Tinder. It combines compulsive smartphone use with ego gratification; so if you’re vulnerable to either, beware.
The basic plan lets you have a limited number of swipes, so you could potentially go through all available local people without finding a face you like. And that’s another issue—there are so many choices in online dating that it’s hard to commit to one person. 9% of women aged 18-24 say it’s hard to maintain a Tinder relationship because of the overabundance of choices, and 9% of all men agree.
Tinder is appearance based, and this is tricky too. Anyone can post a fake photo or an old photo, and you won’t know until you meet him or her face-to-face. 30% of Tinder users are married, but whether their spouses know they are dating online is another matter. Scammers thrive in online dating pools, so you have to guard your identity on Tinder (or any online dating space). And it’s wise, especially for women, to be careful on your first date. Tell a friend where you’re going to be and when you expect to be back, and think about using a temporary phone number.
Features
1. Facebook/Google sign-in
Signing into the dating app should be made easy. The whole process of registering into the app and then adding profile details and working on creating a profile can add to a lot of hassles. The idea is to make access quick and smooth.
That’s why when you create a Tinder-like app, make sure you allow for social sign-ins. This way the profile that users have created for Facebook or Google can be used to create their Tinder profile. Your app users won’t need to add basic profile details like email Id, name, and other details.
Users just simply need to enter the extra information that is being asked, thus making entering the app easy and user-friendly. So, consider Facebook and Google sign-in feature when developing a dating app like Bumble or Tinder.
2. User profile
As dating works on your profile is matched with that of another person, you ought to make efforts to create a good profile. The app should help the users with creating the profile, and making it app friendly.
Don’t ask them to add too many details, and make sure some of the details need not be compulsory for the user to enter. The idea is to make users want to create a profile and make matching easy and effective for them.
3. Location-based suggestions
When you are creating a dating app, it is very important to offer localized and personalized suggestions. You don’t want to match a profile in Austria with someone in America, as that would not be on the user’s mind.
It is important that you go local with the search, profile and other options. For this, you should know the user’s preferred location, and their profile matches criteria. This will help your location-based dating app define suitable matches for them.
4. Search functionality with filters
Want to find a particular person on Tinder? Well, there is an option that allows you to search for the person based on either their name, age or other criteria that you have about their profile. This allows people to look for acquaintances or people they have met just once on tinder and connect with them.
If you want to give a Tinder like a feel to your dating app, make sure you allow the users to search for the people they want on the application. You should include plenty of filters and advanced search option which will improve the search experience.
5. Calendar integration
The calendar integration feature allows you to manage all the dates and the potential dates with ease. You know who all you are chatting with, who all you have right swiped and are in the dating pipeline and other details with this feature. The date is confirmed and you plan to meet only after the chatting and other things have been considered.
When you plan for Tinder-like app for your business idea, this is an important feature that you simply cannot exclude. The feature allows the users to know about all the activities they have had on the app in the past. In fact, the app feature also tells them who they went out on a date with, and who they are currently chatting with. The number of right swipes and other details are also mentioned in the calendar integration with the dates and times. This makes it easy for the user to know who is currently in the dating pipeline and who is out of it.
6. Live video chatting
Sometimes, people prefer to talk to the person online before they meet them up. Once the initial chat is done, you can allow them to set up video calling, which allows them the in-person like feeling, and helps them understand whether or not they want to meet in person. The live video chatting also allows the person to decide whether they want to take it further or not.
If you are creating a Tinder-like app, make sure in-app chatting and in-app video are two features that you don’t miss out on.
7. Offline access
Users may want to access the dating app while they are without their internet connection. Tinder has made offline access of the application available. This has not only increased the engagement but also boosted the experience of the users.
If you are looking at increasing customer value with your dating app idea, then you ought to make a Tinder clone app that offers offline access to the users. It will help them access the profiles, right swipe people and even chat with the potential dates while offline.
8. Block users
Dating apps have their own issues, which need to be handled when you are creating them. Let’s say User A has been receiving messages from someone they don’t want to interact. The other person constantly tries to send messages or get in touch with that person. What will the user A do in this case?
That’s where the feature of blocking comes to their use. The user can use this feature and block the people they don’t want to interact with, thus preventing any future messages from them. you should always add this feature as a basic need to your app that you will be defined to improve the dating scene around you. It is an important feature to develop one of the most popular dating apps as it concerns with the user experience.
9. Notification and real-time alerts
Personalization is the key to improving the user experience in your new dating app. When you are creating an app like Tinder, personalization is an important ingredient. Make sure you add real-time alerts and notifications that are based on the browsing history and the likes that have been defined by the person in concern.
The idea is to give exactly those messages to the user that they want to receive. For instance, if they have been chatting with someone, then the alerts could be related to a new message they have received from that person. The alert could also be about the person who has swiped them right. The idea is to know what they would like to receive and send them those notifications.
10. Personal Security
Recently, Tinder has launched a new personal security feature that will help protect LBGTQ+ users, who are traveling to dozens of nations. This feature protects users from those nations that still criminalize same-sex acts or relationships.
So, users who recognize on the app as lesbian, gay, bisexual, transgender or queer will no longer automatically appear on Tinder when they arrive in an oppressive state. This feature that Tinder dubs the Traveler Alert depends on your phone’s network connection in order to determine its location.
PURPOSE
Tinder is a location-based social search mobileapp and Web application most often used as a dating service, that allows users to use a swiping motion to like (swipe right) or dislike (swipe left) other users, and allows users to chat if both parties like each other (a “match”).BENEFITS
1. It will reduce the chances of you texting your ex.
We all know those moments of weakness when all we want to do is pick up our phone and text our ex saying, “Hello, it’s me” (Adele is bae). Having Tinder will make sure that in those moments of weakness, you can channel your energy towards swiping left or right on pictures of strangers instead of doing things you will regret later.
2. It will boost your ego.
If you ever feel like there is something wrong with you, or you don’t think you are good looking, just open Tinder and let the matches come at you like positive vibes, boosting your ego to the point of no return
3. It eliminates the small talk
Some people do not enjoy the thrill of the chase, and for centuries, there was nothing they could do to avoid that awkward beginning of a potential relationship. If this sounds like you, Tinder is the perfect way to get to the point and skip the small talk.
4. It allows you to practice your pick-up lines
With Tinder, not only can you use pick up lines and not have it haunt you if they fail, you can also test which ones work and which ones are based on strangers’ responses to them.
5. It lets you meet people outside your social circle
It is difficult to have a life outside your friends group, school or college. Tinder allows you to meet people are not in your social circle and sometimes, if things don’t seem like they will work out in terms of a relationship, you can just stay friends, meet their friends, and expand your social horizons.
6. It improves your analytical skills
You have to find out as much as you can about a stranger just by the little information they have put up on their Tinder profile. This means you will become quite observant, focusing on what is in the background when it comes to pictures and analyzing the implications of what they have shared in their bio.
7. It allows you to remain stable even if things don’t work out
Since the person you meet on Tinder will probably not know your friends or family, if things don’t work out between you guys, you don’t have to face the horror of hanging out with them even after you break up or having people you know ask about them. It can be your little secret.
Miss Move On GirL 